L&L Collective Blog

How to Get Clients: 8 Unconventional Success Stories From Real Entrepreneurs

Look, we get it. Getting clients can feel like trying to solve a Rubik's cube blindfolded. But here's the thing: some of the best client relationships start in the most unexpected places. We're talking Facebook groups, horse races, and yes, even cases of mistaken identity.We've collected real stories from successful entrepreneurs who found clients in wonderfully weird ways, because, if we are being real, sometimes the best business opportunities happen when you least expect them. Here are some of our favorite stories and what you can learn from them.

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How Digital PR Can Boost Your SEO (and Vice Versa!)

With over 1.8 billion websites online, standing out requires more than great design or keyword-stuffed content. Your business needs a smart strategy to outshine the competition. Enter SEO (Search Engine Optimization) and Digital PR: two powerful tools that, when combined, can supercharge your online visibility. But here’s the key: it’s not just about how Digital PR helps SEO, your SEO strategy can also maximize the success of your Digital PR efforts.

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Digital PR vs. Traditional PR: What’s the Difference?

Public Relations has been a cornerstone of business communication for decades, but the landscape has shifted dramatically in the digital age. While traditional PR methods like newspapers, TV spots, and radio interviews are still effective, Digital PR has emerged as a powerful complement (and sometimes an alternative) to these older strategies. But how do they differ? And how do you decide which approach is best for your business?

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What Is Digital PR and Why Does It Matter?

Digital Public Relations, or Digital PR, isn’t just for big corporations or tech-savvy startups, it’s for any business looking to make an impact online. Whether you’re running a small business or managing a growing brand, Digital PR can build your presence in the places that matter most: the digital spaces where your audience spends their time.

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What to Post on LinkedIn (and What to Avoid)

LinkedIn is a space for professionals to connect, share insights, and strengthen their brands. The content you post plays a significant role in shaping how others perceive you and can either enhance or detract from your professional reputation. Let’s explore the types of content that work best on LinkedIn and the pitfalls to avoid.

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LinkedIn Background Photo Ideas: How to Make Your Profile Stand Out

Your LinkedIn background photo, often called the banner image, is one of the first things people notice when they visit your profile. This space is more than decorative; it’s a chance to showcase your brand, highlight your expertise, and leave a memorable impression. This guide explains why your background photo matters, what you can include, and how to choose the right one to complement your profile.

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How to Get Recommendations on LinkedIn

LinkedIn recommendations are powerful testimonials that validate your expertise, skills, and professional impact. These endorsements go beyond words on a resume, they reflect real experiences and outcomes, building trust with potential clients, employers, or collaborators. Let’s explore why LinkedIn recommendations matter, how to request them effectively, and tips for writing standout recommendations for others.

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Creating an Unforgettable Brand Through the Five Senses

Creating a brand that resonates with people, for real, takes more than an eye-catching logo or a catchy slogan. Memorable brands engage multiple senses, offering an experience that we can see, hear, and even feel. This is what sensory branding is all about, and it’s an approach we use at Electric Collab to build brands that generate genuine connection on an emotional level to convert the clients we want. 

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