Digital PR vs. Traditional PR: What’s the Difference?
Public Relations has been a cornerstone of business communication for decades, but the landscape has shifted dramatically in the digital age. While traditional PR methods like newspapers, TV spots, and radio interviews are still effective, Digital PR has emerged as a powerful complement (and sometimes an alternative) to these older strategies. But how do they differ? And how do you decide which approach is best for your business?
Read MoreWhat Is Digital PR and Why Does It Matter?
Digital Public Relations, or Digital PR, isn’t just for big corporations or tech-savvy startups, it’s for any business looking to make an impact online. Whether you’re running a small business or managing a growing brand, Digital PR can build your presence in the places that matter most: the digital spaces where your audience spends their time.
Read MoreWhat to Post on LinkedIn (and What to Avoid)
LinkedIn is a space for professionals to connect, share insights, and strengthen their brands. The content you post plays a significant role in shaping how others perceive you and can either enhance or detract from your professional reputation. Let’s explore the types of content that work best on LinkedIn and the pitfalls to avoid.
Read MoreLinkedIn Background Photo Ideas: How to Make Your Profile Stand Out
Your LinkedIn background photo, often called the banner image, is one of the first things people notice when they visit your profile. This space is more than decorative; it’s a chance to showcase your brand, highlight your expertise, and leave a memorable impression. This guide explains why your background photo matters, what you can include, and how to choose the right one to complement your profile.
Read MoreHow to Get Recommendations on LinkedIn
LinkedIn recommendations are powerful testimonials that validate your expertise, skills, and professional impact. These endorsements go beyond words on a resume, they reflect real experiences and outcomes, building trust with potential clients, employers, or collaborators. Let’s explore why LinkedIn recommendations matter, how to request them effectively, and tips for writing standout recommendations for others.
Read MoreCreating an Unforgettable Brand Through the Five Senses
Creating a brand that resonates with people, for real, takes more than an eye-catching logo or a catchy slogan. Memorable brands engage multiple senses, offering an experience that we can see, hear, and even feel. This is what sensory branding is all about, and it’s an approach we use at Electric Collab to build brands that generate genuine connection on an emotional level to convert the clients we want.
Read MoreHow to Optimize Your LinkedIn Featured Section
Learn how to optimize your LinkedIn Featured Section to showcase your most valuable content. Highlight key accomplishments, media mentions, and portfolio pieces to make your profile stand out and build credibility.
Read MoreHow to Write a LinkedIn Summary (With Examples!)
Learn how to craft the perfect LinkedIn summary that highlights your expertise, showcases your personality, and helps you build meaningful connections. Follow our tips and examples to make your summary stand out.
Read MoreEverything You Need to Know About Your LinkedIn Profile Picture
Your LinkedIn profile picture is more than just a simple photo. It’s a key part of your personal brand and professional identity. When your first impressions are often digital, your LinkedIn profile picture can help you stand out, make connections, and build trust. But what makes a great LinkedIn profile picture? Here are 8 tips to help you perfect your LinkedIn profile picture and all of your most commonly asked questions answered.
Read More9 Reasons Why LinkedIn is Important for Business Owners
LinkedIn has rapidly evolved from being just a job-hunting platform to a powerhouse for business owners. Whether you’re looking to build a strong personal brand, connect with potential clients, or grow your business, LinkedIn offers the tools to make it happen. Here are 9 reasons why LinkedIn is essential for every business owner.
Read MoreHow to Write a Good LinkedIn Headline (With Examples)
Your LinkedIn headline is one of the most critical elements of your profile. It’s the first thing people see after your name, and it sets the tone for your professional brand. A well-crafted headline can make all the difference in how you're perceived and whether someone clicks on your profile. In this guide, we’ll break down how to write a great LinkedIn headline and share examples to help you stand out.
Read MoreMore Than Just a Job Board: The Current State of LinkedIn
LinkedIn isn’t what it used to be, and that’s a good thing. What started as a place to post resumes and job listings has evolved into a platform where professionals are building their brands, sharing ideas, and connecting on a much more personal level. It’s become a space for thought leadership, where people from all industries can step up, share their insights, and grow their network.
Read MoreInfluencer Marketing: A Powerful Marketing Tool
Influencer marketing is a growing sector of marketing making major waves – and impact. They are modern-day advertisers, but many people don’t always think of them that way.
Read MoreOur Top 2024 Trend? Authenticity
In the era of “Big Talk,” integrating genuine questions and fostering deep connections can transcend personal interactions and become a vital part of how marketing engages with audiences
Read MoreBooks That Inspire Us
Our teams favorite books that are helpful, challenging, and have the ability to make a great impact on people, companies, and cultures.
Read MoreBig Talk Essentials: 10 Questions to Forge Deeper Connections at Any Event
The days of a perfectly curated social media feed are long gone. We are seeing this push for authenticity in social media and marketing, but how does it translate to real life? In a beautiful way.
Read MoreTrendspotting on Pinterest: Crafting Your Strategy Around February’s Trends
As 2024 unfolds, Pinterest has stood out as a crucial platform for trend forecasting, offering unparalleled insights into what's capturing the imagination of millions.
Read MoreDefining L&L Collective: It's Not Just What We Are, It's What We're Not
Welcome to L&L Collective – where marketing meets innovation, and professionalism meets fun.
Read MoreHow We Got Here & What We're (Really) Doing
At L&L Collective, every team member gets to approach each project, each campaign, each brand from a different angle. For some of us, our passions go way back. Some realized their talents while working other roles. As a superhero collective might say, "with our powers combined..."
Read MoreCould You Benefit From a Team Managing Your LinkedIn Page?
Here are a few tips from the L&L team to improve your portfolio and stand out in the sea of LinkedIn posts:
Read MoreWhy AI Can't (and Won't) Replace Content Strategists and Copywriters
ChatGPT came roaring onto the scene recently, striking fear into the hearts of every professional creative. Every industry has a "boogeyman," and ours – those who plan and write content for any brand, big or small -- is Artificial Intelligence writing.
Read MoreQ&A: This Content Creator Went Viral on TikTok
Dying to go viral? Aren't we all. Check out our Q&A with one content creator who went viral on TikTok and has kept the momentum going. Sarah Dealy gives us the scoop on going viral on TikTok and its impact IRL, brand partnerships, and the future of video content.
Read MoreIs Your Business Making These Mistakes on Social Media?
The hard truth is, social media is constantly evolving and so are the ways to find success on social platforms. So here are our social media tips to help your business’s accounts thrive in 2022.
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