The Featured Section on LinkedIn is a powerful tool for showcasing your most important work and achievements. Whether you’re looking to highlight key content, recent projects, or media mentions, this section allows you to present your best work front and center. Here is what you need to know about your LinkedIn Featured Section.
The Featured Section on LinkedIn is a designated space on your profile where you can highlight your most valuable content. This section allows you to pin specific posts, articles, links, or media that you want visitors to see right away. Unlike other parts of your profile that focus on text-based information like job history or education, the Featured Section lets you add visual or interactive elements, making your profile more engaging and dynamic.
The Featured Section is important because it acts like a curated portfolio on your LinkedIn profile. Instead of requiring visitors to scroll through your posts or experience section to find your accomplishments, you can showcase them at the top of your profile. This can significantly boost your credibility and help you make a lasting impression. By using the Featured Section strategically, you can ensure your profile stands out and emphasizes your professional highlights, such as case studies, media appearances, or personal projects.
Adding a Featured Section to your LinkedIn profile is simple. Here’s how you can do it:
First, navigate to your LinkedIn profile page by clicking on your profile picture or name.
Scroll down to your “About” section and look for the “Add profile section” button. Click on it to expand the options.
From the list, select “Featured.” This will open a new window where you can choose the type of content you want to feature.
You can add links to external websites, upload media like images or PDFs, or choose from your previous LinkedIn posts and articles. After selecting your content, hit “Save,” and your Featured Section will appear on your profile.
You can easily update this section at any time by adding or removing items as your work evolves.
The beauty of the Featured Section is its flexibility. You can use it to spotlight a variety of content depending on your goals. Here are some ideas for what to add to your LinkedIn Featured Section:
If you’ve published articles on LinkedIn or on your own website, the Featured Section is a great place to link to them. This is especially useful if you’re establishing yourself as a thought leader or industry expert.
If your work has been featured in industry publications, podcasts, or media outlets, link to those articles or interviews in your Featured Section to build credibility.
For those in creative fields, the Featured Section can act as a mini-portfolio. Upload images, videos, or links to projects that showcase your skills and craftsmanship.
Share case studies that highlight successful projects you’ve led or client testimonials that speak to the value you bring to the table. This can be a compelling way to show tangible results and outcomes.
Whether it’s a speaking engagement video or a branded personal blog post, use the Featured Section to highlight content that showcases your personal brand.
To give you a better sense of how to use the Featured Section effectively, here are a few examples of how professionals across different industries are making their Featured Sections shine:
This featured section helps users quickly find the information and links they need to learn more and book time. It’s everything you need to know in two quick links!
This SEO Specialist has optimized her featured section with eye-catching, educational content to help showcase her expertise and personality.
This Resume Specialist and Tech founder has added her latest accomplishments and helpful content to her featured section to help users get to know her and her brand.
This Fractional Chief Experience Officer has added her podcast, her free meeting link, and information about her offerings to make learning more about her services as easy as possible.
When curating your Featured Section, it’s important to organize your content strategically. Here are a few tips to help you get the most out of this space:
Place your most relevant and impressive content at the top. Whether that’s a recent award, a key project, or a thought leadership article, make sure it’s the first thing visitors see.
Keep your Featured Section up to date. As you complete new projects or get published in the media, swap out older content to reflect your current achievements.
Tailor your Featured Section to support your professional objectives. If you’re job seeking, feature content that highlights your expertise in areas relevant to your target roles.
While the Featured Section can be a game-changer for your LinkedIn profile, there are a few mistakes you should avoid:
Don’t clutter your Featured Section with too many items. Focus on the content that best represents your expertise and goals.
LinkedIn is a text-heavy platform, so visual content in the Featured Section can break up the monotony. Make sure to include images, videos, or other media.
Outdated content can harm your credibility. Regularly update this section to reflect your latest work and achievements.
To ensure your Featured Section is making an impact, it’s a good idea to track its effectiveness. Here’s how you can do that.
After updating your Featured Section, check LinkedIn’s profile views metric to see if there’s an increase in visitors to your profile.
If you’ve featured LinkedIn posts or articles, monitor their likes, comments, and shares to gauge engagement.
If you have access to LinkedIn’s analytics tools, track how featured content is performing and whether it’s driving traffic or increasing connection requests.
The LinkedIn Featured Section is a powerful tool to enhance your profile and make it more engaging. By curating the right content, you can showcase your expertise, build credibility, and give visitors a clearer picture of what you have to offer. Whether it’s articles, media appearances, or portfolio pieces, this section is key to making your LinkedIn profile stand out.
If you need help optimizing your LinkedIn profile, L&L Collective’s LinkedIn Profile Management services can help. We’ll work with you to ensure your Featured Section, and every other aspect of your profile, is optimized to showcase your strengths and attract the right connections. Learn more about our services here.
Creating a brand that resonates with people, for real, takes more than an eye-catching logo or a catchy slogan. Memorable brands engage multiple senses, offering an experience that we can see, hear, and even feel. This is what sensory branding is all about, and it’s an approach we use at Electric Collab to build brands that generate genuine connection on an emotional level to convert the clients we want.
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