the ask

10 Wilmington Place and a local agency partner came to L&L Collective seeking a consistent organic social media strategy and presence, as well as support managing digital ads to drive growth.

the process

L&L Collective created a digital ad strategy to highlight 10 Wilmington Place’s variety of living options to help drive online inquiries and conversion. We also took over platform ad management on Google and Facebook to provide expertise, strategy, and real-time optimization opportunities. Organically, we created a social presence from the ground up that leverages a mix of educational content for loved ones exploring senior living options alongside video and content of the residents sharing their life stories and experiences.

Services Used

  • Social Media Strategy & Full Service Management

  • Branding and Rebranding

  • Digital Ad Creation & Management

  • Email Marketing Campaigns

  • Blog, Article, and Press Release Development

  • Copy & Design Retainer

The results

10 Wilmington Place saw exceptional performance on Google Ads with an average click-through rate of more than 16%, with an average of 10K impressions per ad and 1.6K clicks. 

On Instagram, 10 Wilmington Place saw success leveraging video content and garnering a total of +43K views.

Viral instagram reels with over 20k views. The public is falling in love with the residents and their “life” advice.

GOOGLE ADS

1.65k Ad Clicks from Oct 31 - Nov 29 
1.62k Ad Clicks from Aug 28 - Sept 26
Roughly 8k-12k impressions each month

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