L&L Collective created a digital ad strategy to highlight 10 Wilmington Place’s variety of living options to help drive online inquiries and conversion. We also took over platform ad management on Google and Facebook to provide expertise, strategy, and real-time optimization opportunities. Organically, we created a social presence from the ground up that leverages a mix of educational content for loved ones exploring senior living options alongside video and content of the residents sharing their life stories and experiences.
10 Wilmington Place saw exceptional performance on Google Ads with an average click-through rate of more than 16%, with an average of 10K impressions per ad and 1.6K clicks.
On Instagram, 10 Wilmington Place saw success leveraging video content and garnering a total of +43K views.
Viral instagram reels with over 20k views. The public is falling in love with the residents and their “life” advice.
We helped create a consistent, strategic social presence across several social platforms.
Read MoreAs a life coach and business owner, as well as a mother of two, Katie’s capacity to post consistently on social media was dwindling and she needed more time back in her day.
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